Hello, thanks for visiting! I'm Jorrit, a product designer, researcher and strategist with 10+ years of experience in insurance, fintech and B2B SaaS.
I design easy to use products for regulated, data-heavy businesses, helping them identify what their customers need and deliver the right solution. I enjoy taking on complex 0-1 problems and carry them through from research to the final UI and shipped code.
- 10+ years as a product designer and researcher, both client- and agency-side. I've worked in Amsterdam, London and Barcelona.
- Experienced with B2B, SaaS and AI products in complex domains.
- Specialized in 0-1 development of new products and features.
- End-to-end design process. I support the entire product development cycle - from research and prototyping to design & delivery, to analytics and testing.
- AI-native workflow: I prototype in code with Claude, hand designs to engineering as code-ready bundles, and write front-end PRs. I built the tooling my colleagues use for this.
My approach
I work problem-first and evidence-based: define the problem before choosing a solution, explore different options, and validate with users before building. I have used this approach successfully to take 0-1 products from idea to launch.
A core part of my approach is creating prototypes with realistic data, tested with real users. A working prototype beats a set of screens in every stakeholder conversation. I prototype in code with AI, test on the prototype, and iterate until the client can use the product without help.
My approach is evidence-based, moving rapidly and using both qualitative and quantitative data as inputs into product decisions.
This approach ensures that:
- you are solving real customer needs, with the right solutions.
- your product or service is easy and enjoyable to use.
- your product supports key business goals and can be effectively monetized.
I approach my work in a cross-functional and collaborative way, partnering with PMs, designers, developers and external stakeholders to deliver an effective solution. I enjoy running collaborative workshops to brainstorm the solution together.
Key results
- CarePay
Co-designed a 0-1 sales targets and performance module with a leading health insurer, replacing a report that takes 8 hours to build by hand. I designed the replacement with them over four research rounds; the client said it would replace their spreadsheet within six months.
- Veriff
Drove an 8% increase in conversion rate by improving the UX of the core product. UX redesign of camera permissions led to a 3% conversion uplift, generating 1.5% more billable sessions ($350K in revenue).
- European Patent Office
Designed a new online portal for patent applicants that achieved a 97% adoption rate and replaced three legacy systems. - Rail Safety and Standards Board
Created a topic-based content model to group the content on RSSB's site around key topics of interest. This digital experience strategy achieved a 264% increase in page views and a 93% increase in downloads.
Recent roles
- Senior Product Designer, CarePay International (Amsterdam, 2025-)
- Director of Design, Veriff (Barcelona, 2022-2024)
- Expert Analyst (Lead Product Designer), NTT DATA (Barcelona, 2020-2022)
- Head of User Experience, The Key (London, 2017-2020)
- Senior UX Consultant, Nomensa (London, 2016-2017)
Core skills
- UI design and design systems (Figma)
- UX and interaction design
- AI-assisted prototyping (Claude)
- Front-end coding (HTML, CSS, JavaScript)
- User research and usability testing
- Product discovery
- Product and design strategy
- Workshop facilitation
Say hi!
Please get in touch and share your thoughts. I'd love to hear from you!